PLANNING: Inital Ideas

This is some creepy music that I thought would go well with the theme and atmosphere is our trailer.

FILMING: Getting started

Today we tested and tired out the new equipment  the school has provided for us. For our trailers we are using big and better technology than any other year before and so we will have the best coursework of any year before.

PLANNING: Target Market

To give more of an insight into my target market I have created an pice of what our target markets interests are:

Demographics and Pyshographics

My target market will be the mass market of working class urban males and females aged 15-20, that enjoy watching films, especially horror films and love the thrill of horror films. This is because I believe their is a gap in the market for London/UK based youth horror films and if marketed and put together well could be extremely successful.My film poster will most likely more marketed and placed in popular urban areas where people of this age would be like:

- A Bus Stop In Camden Town

- A Billboard in Angel Islington, this aswell as Camden are filled with young people shopping during the day and partying during the night and will be perfect places to market my film.

- On the 29 as this bus travels to Wood Green, Finsbury Park, Camden Town which are urban areas populated with thousands of people of my target market. It also goes to Trafalgar Square which is a consumer filed area in central London.

Uses and Gratifications

The uses and gratifications of my trailer would be to escape from the troubles and the world of reality and watch something entertains our audience. Another use and gratification would be to identify with the characters and  or even t be able to socialise with friends and talk about the movie and how it was.

The use and gratification ofthe trailer itself is for surveillence an to be informed.

PLANNING: Certificate

The British Board of Film Classification is the organisation that gives all films, videos, DVDs and video games in th UK there age certificate in the UK.

As our film is targeted at an adolescent, young adult audience the certifate for our film will be 15.

This means no one under the age of 15 can legally watch this movie as it will contain some/all of these below:

• Adult themes
• Hard drugs
• Strong language
• Moderate violence
• Mild non-detailed sexual activity

Our film will contain all of the above

PLANNING: Adobe After Effects

In class we experimented with a program called Adobe After Effects. With this program we used different fonts, effects and layouts we could use for any writing that we will use in our trailer.

This program will give us a chance to be able to play the writing as film and add it to our trailer easily.

PLANNING: Storyboard

These are storyboards of our trailer...

Here we can see that the characters begin at heath next to a tree drinking, smoking, celebrating etc. It then cuts to a midshot of  Bess and Jack. The scene from the heath is quickly followed by a scene of them climbing over the school wall. Here there will be a voice over of Jerome saying "Lets break into the school". There will be a point of view shot from the inside of the building as well as a establishing shot of the actually building to show the audience that someone is watching them.

In this scene their is a couple that wander off into the toilets.

Here they hear a noise and the girl asks him to go see what is it. This is scene where the boy looks around is the hallways similar to the scene from the Saw trailer. There will be shots from the front, back and side of him before he is attacked.

The girl left in the toilet then sees the killer past the toilet door and running back into herr cubile. You do not see the killer however a hang grabs her foot and she screams.

Their other friends hear her scream and turn their heads. This is when the trailer pace becomes very fast and is filled with quick shots and lots of cuts.

PLANNING: Marketing Strategy

To create a huge buzz for our movie we must step out outside of the box, instead of doing just the normal conventional film trailer and movie poster we will creating a marketing campaign that will bring our character to life and blur the line between fact and fiction. The purpose of a horror film is to scare and to do some the film must as realistic as possible to make the audience feel a real fright.

To do so we have use social networking site Facebook to bring our killer to life and install a sense of fear into the public. Using Facebook we have started a petition against the release of a killer in North London. This will generate talk of this killer as if he is real and make people see this fiction as reality.  We have included newspaper articles on the killer, recordings of the killer talking to his psychologist, a police sketch and more.