PLANNING: Marketing Strategy

To create a huge buzz for our movie we must step out outside of the box, instead of doing just the normal conventional film trailer and movie poster we will creating a marketing campaign that will bring our character to life and blur the line between fact and fiction. The purpose of a horror film is to scare and to do some the film must as realistic as possible to make the audience feel a real fright.

To do so we have use social networking site Facebook to bring our killer to life and install a sense of fear into the public. Using Facebook we have started a petition against the release of a killer in North London. This will generate talk of this killer as if he is real and make people see this fiction as reality.  We have included newspaper articles on the killer, recordings of the killer talking to his psychologist, a police sketch and more.