RESEARCH: Adorno Culture Theory

According to Adorno's theory the trailer I am creating would be classified as Low Art. To Adorno any popular media product such as trailers are Low Art and creates false needs such as the desire to be distracted from our everyday lives rather than engage in them. He also says that the culture and media industry encourage commodity fettishism as being good. He said things such as opera, plays and Shakespeare were forms of high art as they make you think and stimulate the audience, rather than making the audience obsessed with objects and materialism. He said that all media popular products may appear to be different but the same thing and do not offer anything new. He would disapprove of my film trailer and say is it 'Low art'

I do agree that some types of media can be quite mind numbing, however I do not think he has the place to choose what high and low art is. I believe art is art and there is no high and low, but different art speaks to people in different ways.