EVALUATION: What have you learnt from your audience feedback?

Audience Questionnaire

In the real world all films, short films and trailer's finished products need audience feedback to ensure that the target audience of the media product do in fact enjoy the movie. Even a film put together by media industry top professionals need feedback from their target audience. 

I gathered 263 people of our main target audience in total for pre-screening of our trailer. After they watched our trailer I gave out a short questionnaire to record feedback. This is that questionnaire. It is a simple questionnaire to test whether our trailer did the simple things that a trailer should do.

-Express it's genre

-Provoke emotion

-Be clear

-Promote the film well

It is important to engage with the audience throughout the production process also and not just when our product is done and finished so that we know what they like and what they don't and how we may be able to improve, this is why audience feedback is so important.

Even in the hit movie, Paranormal Activity they based their whole marketing campaign on audience feed back and word of mouth...

Even in the trailer they used the recording the first screening of the first and their reactions to promote the film.