Demographics and Pyshographics
My target market will be the mass market of working class urban males and females aged 15-20, that enjoy watching films, especially horror films and love the thrill of horror films. This is because I believe their is a gap in the market for London/UK based youth horror films and if marketed and put together well could be extremely successful.My film poster will most likely more marketed and placed in popular urban areas where people of this age would be like:
- A Bus Stop In Camden Town
- A Billboard in Angel Islington, this aswell as Camden are filled with young people shopping during the day and partying during the night and will be perfect places to market my film.
- On the 29 as this bus travels to Wood Green, Finsbury Park, Camden Town which are urban areas populated with thousands of people of my target market. It also goes to Trafalgar Square which is a consumer filed area in central London.
Uses and Gratifications
The uses and gratifications of my trailer would be to escape from the troubles and the world of reality and watch something entertains our audience. Another use and gratification would be to identify with the characters and or even t be able to socialise with friends and talk about the movie and how it was.
The use and gratification ofthe trailer itself is for surveillence an to be informed.
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