I used Facebook, the world most popular social networking site, to reach my target audience. I selected specific demographics: 15-23, working/middle class etc. Using Facbook I was able to search and look up keyworks like: "Horror" "Teen" "school" and more that are associated with my film and match them up to the likes and dislikes and the about me section on Facebooks. Once I had selected people from this demographic I posted my video onto their walls to have a look at my trailer.
All the comments above are positive
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